Ever consider grading the lifetime membership cost by age. Seems very fair that someone who is 20 something should pay the full $150 (of course not that long ago it was $75), however on other end of spectrum someone who is 60 something is not going to receive 40+ years of use and to be fair should not be charged the full lifetime subscription cost. Receiving a reduced lifetime fee would certainly attract more senior citizens. For example National Park Service sells a Senior Lifetime Pass (use to be Golden pass) for $10, where the annual park fee is $80 for everyone else. Also such a pass could be used as proof of age by PLEX.
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